AMBER

Every company eventually faces the challenge of manual analysis becoming too complex. We are in sales and need to track every order. Amber is our first CRM. The automation has been significant. All contacts and customer data are stored in the CRM, making it easy to access, export, and so on. And most importantly, nothing gets lost. Unlike other systems, Amber is better suited for manufacturers like us. Managers do not struggle with the interface, and there are no unnecessary questions. This is also extremely important. Previously, we tried using free CRMs that are more suitable for technical specialists, and that experience was unsuccessful.

Date of experience: фев 24, 2026

To date, we have over 500 clients, and the database remains active. We are engaged in wholesale supplies, so it is essential to maintain constant communication with our clients. Over the past couple of years, we have noticed that some clients are leaving. Figuring out the reason for this is quite challenging. We have many managers working remotely, so the main reason for implementing Amber was to control and automate task assignments for the managers. We set up analytics for each manager, and everything looks very clear. Unreliable employees become noticeable right away. Firstly, we save on salaries, and secondly, we provide our clients with quality services and support. After implementing the CRM system, client churn has significantly decreased.

Date of experience: янв 01, 2025

In addition to the standard features of a CRM system, such as detailed statistics and forecasting, there are also unique tools offered. I used two other systems before this one, but I had never encountered a system that sets goals for employees in case they spend insufficient time communicating with clients. Since the system requires my employees to specify reasons for declining purchases, we managed to create an optimal model for client interaction based on this data over the year. I am very happy that we finally found a CRM that works for both me and my specialists. It's nice that there is no need to constantly pay for it. We immediately ordered the boxed version. I paid once – and that’s it. This does not apply to advanced technical support plans, but for me, even with a large volume of business, the standard functionality is more than enough.

Date of experience: авг 10, 2024

I am very satisfied with their CRM platform for the sales department. The integration with the marketplace and all order sources went surprisingly smoothly, without any issues. When connecting, there is an opportunity to obtain a small database of potential clients, filtered by established activity criteria and region. Now it’s just a matter of working with it. Out of the suggested options, only 15% became actual buyers, but this result can still be considered acceptable. It’s also worth noting the convenience of monitoring the managers. All statistics on each specialist's performance are presented in full, including recordings of all phone calls. The integration of Amber led to a significant cleanup among the sales department managers, as it was previously difficult to monitor the quality of their work.

Date of experience: дек 01, 2024

We are in the IT business. This summer we purchased a system, and we were interested in the ability to configure it ourselves, as we have our own developers, which makes this issue particularly important. As for the downsides: there were some concerns about the system's speed, but after the September update, everything improved. That's why we're giving it a 5!

Date of experience: мар 04, 2025

It's good that the system can be customized to individual needs if necessary. You won't have to look for programmers outside the company, although when purchasing the boxed version, you get the right to modifications and the necessary documentation. The guarantee of a 20% increase in sales is undoubtedly a positive aspect. However, there are a few nuances. First, Amber should be purchased along with integration and quality annual technical support. Second, the system needs to be used for at least the recommended period. After almost a year of use, my sales have increased at an acceptable level, so I haven't sought a refund. I often used their paid consultations. They are not cheap, but without them, I think I wouldn't have been able to get the most out of the system. The prices are also quite high, but in the end, the boxed version turns out to be more cost-effective in the long run. If I had rented, I would have been paying 8,000 rubles for three users every three months.

Date of experience: окт 02, 2025

I purchased the version with a lifetime license and basic support. At first, I was worried about potential issues with the operation of two different departments within the same system. However, it turned out to be very easy to separate them. It’s enough to just set restrictions during the setup so that specialists from one department cannot see information intended for another. There’s no need to install separate copies of the platform. The difference in support plans only lies in the response times to requests and the number of hours allocated for phone assistance. The VIP plan includes additional training, but I find that excessive. With Amber, analyzing and improving the online store's performance has become much easier. For an inexperienced entrepreneur, everything might seem complicated at first, but there is a good guide provided. It’s better to implement such CRMs at the initial stages to optimize business processes. In a more cumbersome system, the implementation will be much more difficult.

Date of experience: май 21, 2024

It's pointless to argue that the software here is of high quality. Just look at the prices - starting from 99,000 rubles, for that kind of money, it's unlikely you'll get something subpar. I'm glad that a cloud version is available, as it's difficult for me, as a newcomer in the role of a marketplace owner, to pay everything upfront. If you consider the option for a maximum of 3 users, you can use it for 8,250 rubles for 3 months (this only applies to the cloud version). The price depends on the number of users. Of course, it's more cost-effective to purchase for a longer term right away, as you can save from 50 to 100 rubles per month for each user. Implementing changes in the SaaS system is possible, but only through Amber specialists, and of course, this is not free. If everything suits you and you plan for the future, it's better to save up and buy the installation version right away.

Date of experience: мар 02, 2025

I have several small furniture manufacturing businesses. I had tasks that I wanted to solve in one interface and integrate with what we already use: 1C, the website, and a custom ERP. I spent an enormous amount of time monitoring the overall picture: finances, sales, which models to continue producing, and which ones to discontinue, as well as managing warehouses and advertising channels (what is effective and where money is just being wasted). In AMBER, we set up several separate blocks: finance, production, sales, warehouse, and marketing. Each employee sees only what they need to perform their duties, while I have access to complete information. The project was implemented in 3 weeks! Support is top-notch. Our IT specialist underwent training, and now we handle minor adjustments ourselves. The engine is simply excellent!

Date of experience: ноя 24, 2025

The main advantage is the ability to customize it independently. However, to do this, you need to familiarize yourself with the documents available to everyone. About 60 percent of tasks can be solved solely through settings, without the need for coding. There are many built-in builders. You also have the option to add both fields and the logic for their appearance in forms. The builder for business processes is not so easy to master — it requires technical expertise. This is definitely a drawback. Overall, the solution is quite good, especially when you need to automate many different tasks.

Date of experience: фев 24, 2025