Every company eventually faces the challenge of manual analysis becoming too complex. We are in sales and need to track every order. Amber is our first CRM. The automation has been significant. All contacts and customer data are stored in the CRM, making it easy to access, export, and so on. And most importantly, nothing gets lost. Unlike other systems, Amber is better suited for manufacturers like us. Managers do not struggle with the interface, and there are no unnecessary questions. This is also extremely important. Previously, we tried using free CRMs that are more suitable for technical specialists, and that experience was unsuccessful.