I purchased the version with a lifetime license and basic support. At first, I was worried about potential issues with the operation of two different departments within the same system. However, it turned out to be very easy to separate them. It’s enough to just set restrictions during the setup so that specialists from one department cannot see information intended for another. There’s no need to install separate copies of the platform. The difference in support plans only lies in the response times to requests and the number of hours allocated for phone assistance. The VIP plan includes additional training, but I find that excessive. With Amber, analyzing and improving the online store's performance has become much easier. For an inexperienced entrepreneur, everything might seem complicated at first, but there is a good guide provided. It’s better to implement such CRMs at the initial stages to optimize business processes. In a more cumbersome system, the implementation will be much more difficult.