The CRM system has extensive capabilities and can be adapted to various fields, but it requires time to master and may overload the system.
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I don't see the need to purchase a full-featured system and spend significant money on it. We use a special plan that allows us to save on some features. The only limitation is the 5 workstations. If the number exceeds that, we will have to switch to the standard plan. So far, we have paid for the CRM for six months, spending about 20,000. In the end, it comes out to just over 3,000 a month for 5 users, which is quite advantageous. Another limitation is related to the size of the database: it should have no more than 1,000 active objects. Fortunately, we haven't even reached half of that limit yet, so we don't plan to expand. We only lose out on support priority, but we've never needed it. The CRM is quite simple; everyone was able to master it in a couple of days. There are enough settings, and it was easy for us since we already had experience with CRMs and knew what to click on. The only issue is the speed of operation: sometimes it takes a long time to respond, although this is clearly not related to the size of the database.
At my previous job, I used this CRM system and encountered it for the first time. I won't lie and say I mastered it right away – there is indeed a lot to work on. This is especially true for those who are not just managers but department heads who need to configure business processes rather than just use ready-made scripts. Over time, you get used to it, and the platform becomes an excellent assistant. The automation of employee work is simply wonderful. I used the ready-made processes and adapted them to our business needs. The principle is very simple: you just need to set conditions and branches. The effectiveness of sales managers can be tracked through various types of funnels. You can also create visual reports on clients, applications, deals, and so on. Applications came into the CRM directly from the website, which indicates its integration. I can't comment on the complexity of the integration since it was done before I arrived, but during my use, there were no issues. The system functions smoothly.
I expected simplicity from the CRM, but I encountered a multitude of features. On one hand, that's not bad – the system has extensive capabilities. On the other hand, I had to spend a lot of time figuring it out, training colleagues, and setting everything up. The price is average; I pay about 7,000 a month, and the entire team works in it. There is an option to expand the database, cloud features, and so on, but for now, the current volumes are sufficient. I integrated the CRM with the website, and the forms transfer all client data into the system. For remarketing, it works great with Yandex.Direct, Ads, and social media ad accounts. Alongside processing applications, you can organize workflows within the team. The system has a chat, permission divisions, and other features. The access restrictions are perfect for working with clients; I restricted access to certain deals for some of them. I can assign tasks to employees online and track their completion. There are also profiles for employees that store all personnel information, such as vacations and tenure. I really like the profiles in this CRM; they are fully customizable. I can set up all the fields for clients, deals, and applications, and in some cases, even establish relationships between them. Overall, the functionality is very rich, and I probably missed many aspects. It's a pity that it's all complicated to set up correctly. Otherwise, I would have to use a limited version of the CRM instead of a full-fledged system for automating work.
In my previous job, I used this CRM system. Overall, it's a good and functional program. However, there are some downsides: it heavily loads the system (it will lag on weak hardware, so I recommend upgrading office computers or considering lighter options) and it looks outdated. I didn't like working in the mobile app, while the desktop version is somewhat acceptable. Everything else is great. The capabilities are impressive, updates are released regularly, new features are added, and bugs are fixed. It's worth the money.
This CRM is a versatile tool that can be tailored to the needs of a specific industry without any excessive functionality. For example, I use it in real estate (real estate agency). As a result, in addition to the standard features of the CRM, I have exports to various listing boards (including not only well-known ones like Avito and CIAN, but also MirKvartir and others), integration with the property database, automatic generation of extracts from the Rosreestr, a system for intelligent market value assessment, and many other specialized solutions that are not available in other CRMs.
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Intrum CRM is a company that offers solutions in customer relationship management. Their online service helps businesses effectively organize client interactions and optimize sales processes.
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