At my previous job, I used this CRM system and encountered it for the first time. I won't lie and say I mastered it right away – there is indeed a lot to work on. This is especially true for those who are not just managers but department heads who need to configure business processes rather than just use ready-made scripts. Over time, you get used to it, and the platform becomes an excellent assistant. The automation of employee work is simply wonderful. I used the ready-made processes and adapted them to our business needs. The principle is very simple: you just need to set conditions and branches. The effectiveness of sales managers can be tracked through various types of funnels. You can also create visual reports on clients, applications, deals, and so on. Applications came into the CRM directly from the website, which indicates its integration. I can't comment on the complexity of the integration since it was done before I arrived, but during my use, there were no issues. The system functions smoothly.
