Utmstat

A modern system for comprehensive analytics with integrated CRM. The latter accumulates data from calls, forms, and chats. The presence of an integrated CRM does not hinder the use of any external solutions, as integrations allow for this to be done effortlessly. Another useful feature is the diverse call tracking (static, dynamic, etc.). Information about calls is sent to both internal and external CRMs. Call recordings are made. The system collects statistics on tags and keys, generating summary reports. If the standard reports are not satisfactory, you can create your own using the builder. One interesting feature is the analytics robot, which helps monitor traffic and identify errors, as well as provides recommendations for fixing them. In particular, the robot looks for issues with tagging, integrations, CRM, and call tracking, and so on.

Date of experience: фев 12, 2026

If you have the funds, it's worth considering Roistat, but if not, then you should think twice. I chose Primegate. UTMStat is also inexpensive, but I only tested it in the free version. I didn't opt for the paid version because I noticed several issues, such as errors in processing data on incoming calls. In my case, this negated all the advantages of the system, as I could have used services from Google and Yandex. Additionally, I found the interface to be too complicated. The integrations also leave much to be desired.

Date of experience: июн 09, 2024

As a tool for end-to-end analytics, it's quite good, especially considering its price. What I appreciate the most is that the developers take user feedback into account, although the response could be more timely. Recently, the ability to set VAT and currency conversion was introduced, which is very useful since there were issues with that before. I run ads in different currencies: I use euros on Facebook, dollars on Google Ads, and my sales are in rubles. This caused some confusion. There's still one problem: exchange rates are not updated in real-time, but only after receiving data from the API, so settings need to be adjusted before data collection. Otherwise, the system works fine and fulfills its main task — showing where the lead came from. But yes, the dashboard definitely needs improvements.

Date of experience: ноя 19, 2024

At one point, I noticed the price – they were asking only 199 rubles for call tracking, which is significantly lower than competitors. I started testing it and was immediately disappointed. The personal account turned out to be extremely inconvenient, plus the system worked with delays. After trying to figure out the settings and not succeeding, I put the service aside for a long time and only remembered it recently. This time, I decided to set it up using the analytics robot. It gives me tasks to solve. I'm not very strong in end-to-end analytics, and it's hard for me to set everything up perfectly. Thanks to the robot, I can see the setup plan and monitor key moments. The prices are still at an affordable level, so using the service remains beneficial.

Date of experience: июл 22, 2024

I want to share my experience using the UTMSTAT service in the field of online education. In short: it is a reliable tool for end-to-end analytics that effectively solves its tasks at an acceptable price. Pros: + it fully meets the set objectives. All requests are tracked accurately. It is clear which advertising campaigns bring profit and which ones incur losses. + an excellent analytical bot that offers truly useful recommendations. + the cost is 2-3 times lower than that of large services, which is critical for small businesses. Cons: — the design of the service interface needs improvement. The mobile version also requires refinement. — if you connect it yourself, you will have to put in some effort for implementation. However, they offer a turnkey installation option (and it's free). I was interested in figuring it out on my own and understanding how everything works. In the end: this service is an essential tool for any business engaged in internet advertising.

Date of experience: янв 19, 2025

We have been collaborating for several years. This service addresses almost all issues related to end-to-end analytics, as long as you don't delve into the details. Unlike other platforms, you can't create an infinite number of reports here, but based on the developers' materials, the main goal of the service is to help successfully implement at least basic end-to-end analytics, and you can really feel that. There are standard reports on metrics like ROI and ROMI. A unique feature is the presence of a local analytical bot that suggests which tasks to tackle and provides many other tips. This is truly great and useful, especially when you don't know how all of this works :)

Date of experience: июл 20, 2025

An excellent tool with interesting features that we recommend to those who are just starting their journey in systematizing and digitizing information. It connects well with the necessary tools, the interface is quite intuitive, and the analytics are decent. For those starting in e-commerce, this is exactly what you need. The functionality should be more than sufficient.

Date of experience: май 20, 2025