As a tool for end-to-end analytics, it's quite good, especially considering its price. What I appreciate the most is that the developers take user feedback into account, although the response could be more timely. Recently, the ability to set VAT and currency conversion was introduced, which is very useful since there were issues with that before. I run ads in different currencies: I use euros on Facebook, dollars on Google Ads, and my sales are in rubles. This caused some confusion. There's still one problem: exchange rates are not updated in real-time, but only after receiving data from the API, so settings need to be adjusted before data collection. Otherwise, the system works fine and fulfills its main task — showing where the lead came from. But yes, the dashboard definitely needs improvements.
