A modern system for comprehensive analytics with integrated CRM. The latter accumulates data from calls, forms, and chats. The presence of an integrated CRM does not hinder the use of any external solutions, as integrations allow for this to be done effortlessly. Another useful feature is the diverse call tracking (static, dynamic, etc.). Information about calls is sent to both internal and external CRMs. Call recordings are made. The system collects statistics on tags and keys, generating summary reports. If the standard reports are not satisfactory, you can create your own using the builder. One interesting feature is the analytics robot, which helps monitor traffic and identify errors, as well as provides recommendations for fixing them. In particular, the robot looks for issues with tagging, integrations, CRM, and call tracking, and so on.
