Spywords

The service is decent, but it misses a lot. For example, I check my clients with advertising budgets from 30 to 50 thousand, and there are no results. The ads have been running for over six months. Something is clearly wrong. With such a sample, getting adequate competitor keywords and ads seems almost impossible. Has anyone else faced similar difficulties? Money is being spent, but the service has just been ignored? In the end, I found great alternatives and I'm using them now. They appeared recently. If anyone is interested, just write in the comments. The results are significantly better.

Date of experience: янв 12, 2025

A wonderful service for analyzing competitors in Yandex.Direct. You can get excellent reports with competitors' ads, a list of keywords, and a complete list of all rivals. With this data, you can really work wonders :) Pros: user-friendly interface, the ability to export various reports on competitors. Cons: the free version is very limited, a monthly subscription is required. It won't be possible to use it occasionally. That's why I get everything I need from advse :) It's cheaper.

Date of experience: сен 08, 2024

Overall, the service is decent, but there are better options available. I agree that the price is quite high, although the functionality and quality are on point. However, there are more effective solutions out there, even if they also come at a steep price. It's convenient to analyze data and observe domain battles, their declines and growth, but many features are lacking, and listing them would take a while. Additionally, the service sometimes experiences glitches. Considering that I use torrents and manage various projects, the plan for 5,000 rubles is too expensive for me. Even though my income is decent, I'm not willing to spend that much on such services, even if I need to select thousands of keywords and conduct analysis. What is offered for 2,000 rubles can be found on other platforms for much cheaper. Therefore, I can't recommend this service, although if you have a lot of money, you can use it without hesitation.

Date of experience: дек 08, 2025

Many claim that the price is high. In reality, it pays off multiple times over thanks to the services of specialists who could spend a long time and a lot of money on seed keywords. Here, in just a few minutes, you can find out what queries competitors are working on. Just take their ideas, add the necessary elements, and promote yourself. Additionally, you can analyze what ads they use for contextual advertising: what texts, keywords, and how much money is spent on it. The service calculates the budget itself. You can trust this number or not, but in terms of the accuracy of words and positions in the search results, everything is correct. It's not necessary to use it constantly. I know people who check their competitors about three times a year. There are also those who started using SpyWords for contextual advertising but ended up adding keywords to their site, which significantly increased organic traffic, making contextual advertising unnecessary. Overall, it is truly a useful tool.

Date of experience: ноя 05, 2025

I'll start by discussing the price, as it is the most debated aspect. Personally, I don't need Unlimited; the Pro version is more than enough for me, that's the first point. Secondly, I work in St. Petersburg, which significantly reduces costs. So, it's important to first figure out what purposes and volumes you need SpyWords for, and then assess how expensive it is. For example, I pay around 2k a month. When you purchase for a year, you get 3 months for free. Now about the benefits – it is truly a useful tool: you select competitors, identify keywords, gather a semantic core, and then create content – and it's all set! For websites that work with contextual advertising, this is an indispensable tool, as it provides data on frequency and cost per click. In other words, you can forget about Wordstat and KeyCollector; you just need to analyze websites and create your own. Isn’t saving time worth 2k?

Date of experience: май 13, 2024

I really liked the service; the purchased plan fully justifies itself by 200%. I was especially pleased with the demo access, which allows you to check in advance whether the necessary information about the domain is available without having to purchase a plan. The support team is responsive and efficient; they quickly and clearly explained all the details and helped me choose the right plan. The database of queries and domains is quite extensive.

Date of experience: июл 26, 2025

I have been working in SEO for a long time and used other services before, but they did not meet my expectations. Recently, I started using SpyWords. This tool replaces many other services, is convenient for collecting semantics, analyzing competitors in context and SEO, as well as for exporting key queries. Everything is very convenient, informative, and clear) I recommend it!

Date of experience: апр 05, 2025

The advantages of SpyWords are that it displays all queries and ads in contextual advertising. There is also the ability to find out the cost per click and the number of impressions in Google Adwords and Yandex Direct for selected keywords, which allows for quickly gathering a database of key phrases for contextual advertising. The drawbacks are that the service does not show ads in real time. Overall, it is a good and reliable tool that provides all the necessary information and facilitates quick ad setup, as well as competitor and market analysis in general.

Date of experience: авг 09, 2024

I have nothing to add, this service can be seen as a place to throw away your money. Why did I come to this conclusion? It's very simple — just look at the attached screenshots! If you haven't spent your money on this "trash" yet, you're lucky. I paid 3000 rubles and received a "superior product" — nothing!

Date of experience: май 24, 2024

I just started using SpyWords, and I can say that the service performs its functions quite well. It’s convenient to track the keywords of popular pages from the search results, and it effectively gathers queries for content. However, the clustering tool works at a strained four out of ten, and it's better to use other services for that. The design of SpyWords looks outdated; I would suggest improving it to make the interface simpler. I should also note that the free version does not allow you to assess all the features of the service, so you can't draw conclusions about its quality based on that. The basic package costs $39 a month, which is quite a lot. I temporarily bought the Personal package for $7, but I understand that I will need to switch to the Basic package later on. If you plan to use the service 1-2 times a month, it's not worth paying for, but if you regularly analyze your site and competitors' sites, this service will be useful for you.

Date of experience: май 26, 2025