Many claim that the price is high. In reality, it pays off multiple times over thanks to the services of specialists who could spend a long time and a lot of money on seed keywords. Here, in just a few minutes, you can find out what queries competitors are working on. Just take their ideas, add the necessary elements, and promote yourself. Additionally, you can analyze what ads they use for contextual advertising: what texts, keywords, and how much money is spent on it. The service calculates the budget itself. You can trust this number or not, but in terms of the accuracy of words and positions in the search results, everything is correct. It's not necessary to use it constantly. I know people who check their competitors about three times a year. There are also those who started using SpyWords for contextual advertising but ended up adding keywords to their site, which significantly increased organic traffic, making contextual advertising unnecessary. Overall, it is truly a useful tool.