UniSender - best service for email and SMS campaigns

The best Russian service for email newsletters.

I have been using UniSender for email newsletters for about two years. It is one of the best Russian services for email marketing. Pros: a convenient editor with templates, automation of mailing chains, statistics on opens and clicks, A/B testing. The free plan allows up to 1500 emails per month. High email deliverability and a good reputation for the service. Customer support is responsive. As for the cons: the prices for paid plans may seem high for small businesses with large databases, but overall the service is excellent. I recommend it.

Date of experience: мар 01, 2026

There are both positive and negative sides. On the plus side, there is a wide range of functionality, the fact that the company is completely Russian and registered in the official registry, as well as a user-friendly interface that works smoothly. On the downside, the service is paid: you can test it for free, but I don't have the option to use it without payment later on. Nevertheless, it's worth noting that there is indeed a reason to pay for the services. The mailings work effectively, and there are many clicks from the emails. It’s especially pleasing that they help to bring back old customers and those who added products to their cart but didn’t complete the purchase.

Date of experience: июн 20, 2025

I thank the support service for their help in resolving the issue with the database. At the start, I faced difficulties as it was not passing moderation. I understood that the database was not perfect, so I reached out to support to find out if changes could be made or if I would have to create a new one. By the way, the support team really helped me. I like that this is a Russian company and support is available in Russian, responses come quickly, and I immediately found common ground with the specialists. In the end, the issue was resolved, I optimized the database, and launched the mailing.

Date of experience: авг 27, 2025

I decided to use newsletters instead of promoting on banned social networks. I launched everything myself through Unisender. I chose this service because it was recommended as a reliable Russian option that wouldn't cause any issues. I really didn't encounter any problems with that. I launched the newsletters myself, following the instructions, and before that, I integrated it with my WordPress site. Currently, I am sending out information about all the new courses I have. Many people are returning to the site thanks to the newsletters, so overall, my goals are being achieved.

Date of experience: дек 29, 2025

It's great that Russian services like Unisender are developing so well. They not only allow you to launch a mailing but also give you the opportunity to do everything through them. I create emails using the builder. I used to spend a ton of money on this. Here, there's no need to deal with layout, absolutely nothing extra. The block builder makes it easy to create an email from scratch, and using a template is even simpler. They've even implemented artificial intelligence that offers suggestions for improving emails. I try to listen to it, as most of the recommendations are really helpful.

Date of experience: июн 12, 2025

When choosing a new tool for email newsletters, it was important for me that it was Russian. Three years ago, I had an unpleasant experience with a foreign service. Therefore, I carefully checked all aspects, including the location of the servers. Unisender was a perfect fit, as it is a completely Russian tool. The servers are located in Moscow and St. Petersburg, unlike many other companies, even Russian ones. In the end, I chose it and have been actively using it for three years now, and I'm completely satisfied. There were minor issues, for example, the system sometimes froze when starting a newsletter, but it's not critical — a reboot would resolve the situation in a couple of minutes.

Date of experience: дек 12, 2025

Although I hardly engage in email marketing now, this service is still relevant for me since that’s exactly why I connected it. The functionality here is truly extensive, and I would say it’s the most multifunctional service among Russian counterparts. Currently, I mainly use it for creating bots in messengers. There’s no need to program anything; you just need to specify the steps and formulate questions and answers. In fact, if I were to write a technical specification for a bot for a professional, I would spend just as much time, but here I do everything myself, and these bots have significantly eased the workload for the support team.

Date of experience: июн 09, 2024

I have been developing a handmade clothing store for newborns for a year now. At this point, I have built a customer base and decided it was time to start sending out newsletters. Just at that moment, I expanded my product range and wanted to remind my old customers about me. However, I realized that hiring a designer and a layout specialist was beyond my budget for now. So, I started looking for affordable options and decided to try UniSender. I was able to figure it out even without any design or layout skills. I put together the emails myself, wrote the texts, and used photos of my products. I have only positive impressions of the service, even though I have nothing to compare it to, but it completely meets my needs.

Date of experience: фев 01, 2026

I switched to a new marketing agency, and I needed to quickly get the hang of Unika, as that was the platform the company used. My experience was only with SendPulse and SmartSender. This was critically important, as I needed to show good results during the probation period. I want to highlight the intuitive interface of Unika, which has many detailed step-by-step instructions and free training materials. The support was also very responsive, answering quickly and in detail, with a good understanding of the issues. I achieved my goal, mastered the service, and made a good impression at work. Thank you.

Date of experience: сен 01, 2024

My brother and I have a blacksmith shop. He handles the forging, and I take care of promotion. We’ve always had a problem with low conversion rates, and our client base was practically inactive. Previously, I worked exclusively manually, but it hardly yielded any results. I decided to try setting up automated email chains (I found information about this in an article), and I discovered the necessary function in Unisender. I made an effort to present our product in detail in the emails. Gradually, we started receiving responses from old clients who had previously ordered forged balusters, canopies, and other products from us. I was especially pleased with one client who placed a large order for a gazebo. And this is despite the fact that I haven’t fully mastered the platform yet. I am currently studying the recommendations on the website and planning to implement additional features.

Date of experience: авг 07, 2024