The Moab Tools service has received mostly positive reviews for its functionality and ease of use, although there are some critical remarks.
Generated by AI based on published reviews and public data. For reference only and may contain inaccuracies.
Review Time
At first glance, this service reminded me of Wordstat, from which it is essentially derived. However, it allows you to complete tasks faster and easier — with just one click. While working with Wordstat requires gathering suggestions and frequency data, applying anti-captcha, using proxies, and performing many manual operations. In any case, you have to pay for something, and there is still a lot of routine work. The exception is when you need to collect about 200-300 phrases; then you can use the old method. Otherwise, the service really processes large volumes of data quickly, works in the cloud, and you don't have to worry about your internet connection or computer. Although there is integration with the key collector, I found it a bit inconvenient. I might have made a mistake or lost internet connection, but I had to restart the collector. I also noticed a small issue when working with arrays of negative keywords — the settings get messed up. And there is a lack of support for Google, as the service is primarily focused on Yandex. But other than that, it's all positives. I won't even lower my rating.
The tool is really powerful. It simultaneously collects keywords with frequency from both Yandex Direct and Wordstat. For example, if you only use Wordstat, it can find 1,000 words. However, this service additionally gathers suggestions for all phrases and eliminates duplicates. Moreover, the extraction from Wordstat is deeper: it first collects first-level queries, and then for each phrase, it finds extensions. As a result, you end up with about 1.5 times more queries. The system has three main tools. The first one collects all keywords with overall frequency. The second is for analyzing frequency by regions. You can enter phrases manually or import them while specifying the region. The third tool is for gathering suggestions from Yandex that correspond to the original phrases. Access to the service is free, but there is a limit of 10,000 phrases. Using the service without restrictions is not that easy, as each account is verified via SMS, but if you want, you can find workarounds. If you consider the paid option, the price is quite reasonable. The fee is charged based on volume, not time. I can purchase 50,000 queries and use them anytime. When working on a paid plan, it’s more beneficial to choose the more expensive option: there, one query costs only 1 kopeck, and additionally, they provide promo codes for various useful services like Roistat, PublBox, and others.
Beneath the beautiful facade, there are slackers. With the promised expertise, they didn't even meet the minimum requirements! If you've prepared a quality brief yourself, don't waste your time and turn to a freelancer - for this money, three different results will clearly be better! And if you don't have a quality brief, then MOAB will deliver subpar work and remain silent - that's a major downside.
1. The keyword research tool has become much faster than before, and I am pleased with that. 2. The CloudLema service sometimes gives errors, but since I haven't found anything similar among competitors, I tolerate it and occasionally reach out to tech support, which usually resolves issues within 1-2 days. 3. The conversion optimization service seemed a bit unclear to me and I didn't really like it, but it's essentially free, so I don't know if it's worth complaining.
They promised to provide "free tools for self-work." In the end, they sent promo codes for the Moab Tools service and instructions for it. You can collect 20,000 phrases and create a campaign based on them. I was able to quickly gather a large number of phrases, much more than I could in Key Collector. I haven't figured out the campaigns yet; I don't know how to proceed.
The moab.tools service is really very useful. I've been using it for over 2 years: parsing key phrases, checking frequency, and collecting Yandex bids are essential tools for a freelance direct marketer. All the necessary functions are available in one account, which is extremely convenient. I'm pleasantly surprised by the constant promotions and bonuses, which means I rarely pay real money for using the service. It's a pity that customer support isn't always quick, but problems are usually resolved, albeit with delays.
I learned about Moab Tools through a newsletter and decided to give it a try since I came across a promotion that allowed me to test the service for free. Why not take advantage of the opportunity?! After testing, I realized that the functionality is really well-developed! I mainly used the semantic parser with Wordstat and the frequency check tool. Everything works correctly and quite quickly. When exporting the collected data, you can exclude zero values, which is very convenient. However, there is one thing I don't like - it's single-threaded. Often, I need to collect statistics for different regions: separately for Moscow, separately for St. Petersburg, and so on. In the tool, you can only set one option for the settings. To parse frequency for another region, I have to create a separate task based on similar semantics. In my opinion, this is a drawback. Guys, please pay attention to this and improve it!
The tool for transferring campaigns from Direct to Ads has been a real discovery for me. The work that used to take several days is now done in just a few minutes. The service automatically adapts the export from Direct to the format of the Google Ads upload file, correctly transferring all text fields, including titles, texts, and extensions such as sitelinks, callouts, geo settings, and so on. Huge thanks to the MOAB development team.
Moab Tools deserves its existence. I wouldn't say that it would be completely difficult without it, but it really often helps speed up a number of routine tasks, such as parsing queries from Wordstat, Yandex.Suggestions, and so on. The interface is intuitive and simple. During the first use, I had no difficulties with setting up the parsing parameters.
This tool is reminiscent of Wordstat, as it is built on its foundation. For users who regularly work with Wordstat, the Moab Tools service will be quite useful: it speeds up core collection, helps to supplement it with suggestions from Yandex, and also gathers bids and frequency considering the region. I have tested it and use it often; in terms of cost, it is relatively inexpensive.
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MOAB TOOLS is a company providing services in the field of tools and equipment. It offers a wide range of products and solutions for professionals and enthusiasts, ensuring convenience and quality in work.
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