Marpla

Marpla stands out among similar services with its pricing structure. There are no conventional plans; instead, packages are offered that include a specific number of phrases for tracking. The main tool of this service is SEO, while the other features are supplementary (for example, analytics is provided for free). Free plans for tracking 50 and 300 phrases are also available. I tested Marpla on one of these plans. Overall, the functionality is similar to other services, but with a focus on checking positions in search results.

Date of experience: апр 25, 2026

A useful toolset for those engaged in trading on Wildberries. The kit includes three tools: 1. Bidder. This is a tool for managing bids in advertising on WB. It helps maintain bids at a competitive level without unnecessarily spending the budget. It's essential for those working with advertising; others don't need it. 2. Sales Analytics. Provides detailed data about your sales on WB – what, where, and to whom was sold, etc. This is needed by everyone. 3. SEO. A tool for keyword selection and product card optimization. When used correctly, it increases product visibility on the platform. This is necessary for everyone. Everything works through the API, and there are no negative consequences from WB (the store is not blocked, everything is great). Personally, I would add that I would like to see more expanded capabilities for external analytics.

Date of experience: окт 22, 2025

As soon as problems arise, which happens quite often, they shift the blame to WB while staying on the sidelines. The bidder pages often freeze, but of course, that's not their problem. Since November 15, 2024, the bidder pages have not been working — it's impossible to work, and the page with SEO tools also freezes — creating descriptions is also impossible, and the service has not been functioning for two days — support is unresponsive. It's worth noting their "technical support" — as soon as a question arises, they immediately direct you to the webinars on their YouTube channel by Tolstokulakov, where he talks about plus-phrases that don't work on their platform and fixed phrases that also don't work. But for them, of course, WB is to blame for everything, not themselves. This is a questionable company, it's difficult to work with them, the service often doesn't function, yet they blame Rospotrebnadzor and WB, claiming that they do everything "perfectly." We recommend using reliable services, and Marpla is not one of them.

Date of experience: сен 29, 2025

This is a powerful school with many successful sellers who help avoid mistakes. The Marpla service has reduced my costs, helps create the most comprehensive SEO, and track competitors, which significantly simplifies work and allows for testing various hypotheses. A/B testing is currently helping to increase revenue, and in this service, tests show real results. Other services do not offer this opportunity.

Date of experience: июл 24, 2025

I attended the classes on Zoom and was impressed by the clear explanation of the details. Some techniques turned out to be immediately useful. I decided to purchase the course in installments. The video lessons and the analytical service contain everything necessary, in my opinion. After the training, my level increased threefold. Especially important are the three active chats where curators and mentors quickly respond to questions. There is also a lot of valuable information in the chats themselves.

Date of experience: авг 15, 2024

I have bought training courses for Wildberries multiple times, and I always encountered complete nonsense. I am very happy to have found the Marpla school; many aspects became clear almost immediately, and I developed a correct understanding of how to work and set up processes. It was especially important to figure out the calculation of units and overall product turnover, as well as advertising setup. Meetings with mentors are a separate topic; they are the most experienced and the best. Now it's only forward with such knowledge!

Date of experience: мар 14, 2025

Thank you so much! Thanks to you, we have mastered writing quality SEO and significantly saved on advertising. We learned to understand the relationship between the rise and fall of sales. Thank you very much for your service; in my opinion, it can't be beaten. Both A/B testing and the builder, as well as the comfortable management of advertising campaigns, are simply magnificent. I wish you happiness and prosperity!

Date of experience: мар 25, 2025

I came to the school for training with a mentor. In two months, I mastered the entire course! Before Marpla, I studied in various places and took many courses, but nowhere did I achieve such results and knowledge. It's been a year already, and I continue to extend my chats and courses because I can't do without Marpla. It's a great community where you can quickly get answers to any questions. Marpla is here to stay!

Date of experience: сен 30, 2024

I absolutely love Marpla, it's indispensable for working on WB! Comparison with competitors, A/B testing, SEO, ad management, and many other useful features! They helped us find target phrases, implemented them in SEO, and added them to our ads. We learned many useful tricks during the school training, and our revenue has significantly increased. A million hearts to the developers and mentors of the school. We recommend it!

Date of experience: мар 31, 2025

I have gone through many schools and always realized that knowledge is power, but it wasn't the case elsewhere. In this school, I experienced a real brainstorming session and grew significantly. There is a wealth of information in the webinars, lessons, calls, and personal conversations. The team of mentors, tools, and speakers are truly strong. If you strive to become better, surround yourself with the best! And that's exactly where I am!

Date of experience: ноя 23, 2024