Marpla stands out among similar services with its pricing structure. There are no conventional plans; instead, packages are offered that include a specific number of phrases for tracking. The main tool of this service is SEO, while the other features are supplementary (for example, analytics is provided for free). Free plans for tracking 50 and 300 phrases are also available. I tested Marpla on one of these plans. Overall, the functionality is similar to other services, but with a focus on checking positions in search results.