SberTarget

I tried SberTarget, and the result was a pleasant surprise for me. It's at least an interesting platform for launching advertising campaigns. Experienced specialists will find it convenient to manage ads across various channels from a single interface and optimize processes using special tools. However, beginners will benefit even more from the platform, as they can launch quite quality ads without any special skills or experience. This is possible thanks to the intelligent audience targeting. The system analyzes customers and competitors' audiences to decide who to show the ads to. Then, you can choose one of the suggested promotion strategies and create an ad using a template. Of course, there is no hundred percent guarantee of results; the system can also make mistakes in determining the target audience. But if you don't understand advertising, this option is no worse than hiring a specialist (where there is also no full guarantee). The service is paid. It's a subscription model, with prices starting from 900 rubles per month (the longer the subscription, the cheaper it gets). However, you also pay for the ads as usual.

Date of experience: March 19, 2026

They do nothing - it's impossible to get reports, and there are no clients from them. I discussed in advance with the manager that I would be paying for transitions on VKontakte. However, I did not receive any confirmation regarding the transitions. After my fifth inquiry, I received a response: "The funds indicated in the document, as we have already told you, were deducted for ad impressions, not for transitions from the ads." So they initially deceived me, did nothing, and just took my money.

Date of experience: December 15, 2024

Terrible service. They talk beautifully about themselves and sell their services enticingly. In reality, it's like a "kindergarten" — there are no reports or clear proposals. It's impossible to disable the service after the trial period in the personal account — to be precise, you can try to do it, but it won't be disabled until you submit a request on a special form! The idea of having a dedicated marketer is interesting, but the implementation depends on luck.

Date of experience: September 23, 2024

We signed a three-month contract and paid 51,000 rubles. As a result, we received a 10-page presentation stating that at least another 130,000 rubles per month would be needed for advertising to promote our product. Initially, they claimed that the 51,000 rubles was a "turnkey" solution. The contract-invoice consists of just one page, which has no specific terms. They promised a lot verbally: registration, placement in the Sbertarget cabinet, website development, online promotion, and so on. Is it possible to terminate the contract and get our money back? This is clearly a scam, and it's not some individual entrepreneur deceiving us, but Sberbank itself?

Date of experience: December 23, 2025

Do not contact them under any circumstances. First of all, I waited a whole month for the targetologist, and there was no effect from the advertising. When I set up the ads myself, I got new subscribers every day. But here, it’s just nonsense — only 15 people subscribed on VK for 5000 rubles. But that’s not even the worst part for me. Initially, I mistakenly paid for the targetologist's services with a personal card, and now I’ve been waiting for a refund for two months, but they haven’t returned my money. I’m really stressed out. I called the number 900, they directed me to 0321, and then back to 900, and no one can help. The person who was supposed to handle my issues, Anna, doesn’t respond to messages at all. In the end, I spent 40,000 rubles, and I still haven’t seen any results from the advertising. I do not recommend them at all.

Date of experience: December 6, 2025

I want to share my negative experience with SberTarget's marketing. This advertising is presented in the SberBusiness app, and SberTarget is positioned as a service for attracting clients. Everything sounds very appealing in the presentation, but in reality, the services turned out to be completely unrelated to SBER. The situation unfolded like this: I clicked the button to connect the service and submitted a request. Then a manager called me and said, "Currently, the services are temporarily unavailable due to a transition to another legal entity; we will contact you in 2-3 days." Fourteen days passed, the trial period ended, and 900 rubles were deducted from my account. No one had contacted me by that point, so I called technical support, where I was told that the services were connected and deductions were occurring, but I didn't understand for what, as there were no settings in the account due to the absence of services. In the end, I submitted a request to disconnect the services. I was advised to go to the Sber Business personal account and click the disconnect button. I logged in and saw that there were no services; the system offered me to reapply for this service. I called again, and in my second inquiry, I was told that it was supposed to be like that – just click... As a result, there were two such deductions, and I made about 10 inquiries to support before I was finally disconnected from the service, and they refused to refund my money, claiming that I had used their services. What a service!

Date of experience: July 2, 2024

It was the most nightmarish experience working with targeted advertising. A complete failure and zero results. I paid the targeting specialist for three months of work, and in the end, I had to write the texts for the advertising posts myself, look for competitors and similar campaigns, and so on. The targeting specialist constantly asked me how to set up the ads better, which makes me think that the advertising is being handled by ninth graders.

Date of experience: January 31, 2025

Our company decided to use the targeting service from Sber. Reading the negative reviews, I realize that we were lucky to have an excellent specialist! Setting up the advertising cabinet in Yandex and VKontakte went smoothly, we discuss current issues monthly, receive reports, and analyze ongoing advertising campaigns. We even recommended this service to others! I am sure that a lot depends on the specialist you work with, and we were truly fortunate with Galina! She responds quickly, takes all our wishes into account, and offers the best strategies.

Date of experience: August 9, 2025

I want to express my deep gratitude to Darya, my previous manager, for suggesting that I reach out to the targeting specialist from Sber! I've already lost count of how many times Galia and I have extended our collaboration. What makes me happy is that there's no need to write long briefs; we just have a call, discuss everything, and the work begins. Everything is done on time and clearly: reporting, engagement, various tools. Sometimes, in the hustle and bustle, I forget to check the statistics, but Galia is always available! Thank you so much!

Date of experience: December 30, 2024

All the negative reviews are a bitter and real truth! We also fell for the sellers' tricks! We spent money, and the result from the ads was zero, both on Yandex and VK, and on Avito! The staff has no understanding of advertising, proper settings, metrics, or reporting. It seems like they are students practicing on us at our expense! After ordering an advertising audit, we received the conclusion: failed targeting! All the settings were done incorrectly, the key phrases and exclusion words were the same, and the ads didn't work at all; they just wasted money, which the specialist, not understanding this, didn't even realize! It's better to stay away from this place!

Date of experience: August 7, 2025