If deadlines are tight, it's better to pay for the full services of the platform. But if you have the opportunity to progress gradually, it's quite possible to learn everything from scratch on your own, at least that's my experience. I was planning to hire someone to create a website and was gradually thinking about promoting our car wash. Thanks to a friend, I learned about the Unisender platform, and that's where I started creating a landing page. It's incredibly cool to create a website by yourself that looks attractive, really works, and gathers a subscriber base. However, I didn't set up the domain myself and reached out to support. After that, I promoted it on my own, and the subscriber base is turning out pretty good; I'm currently trying to segment it in different ways. It's very interesting to track the results.