Without marketing, you won't get far. In our beauty salon, we had enough clients, but when another one opened nearby, we realized we needed to invest in promotion. I chose UniSender based on a recommendation from a friend who helped me get started. Now I manage the process myself, although I occasionally reach out for support, and it really helps. First, we created a website where we started building a client database, handed out business cards with the website address, and asked people to subscribe. In our newsletters, we now inform about holidays, promotions, and other bonuses for regular subscribers, and we also introduced a points system for each visit. This works very well: we not only didn't lose clients, but we also attracted new ones.
