It allows you to bypass Instagram's limitation of only one link in your profile. I like that in one Taplink dashboard, you can add links for multiple projects. The user-friendly interface makes it easy for even beginners in SMM to work without making mistakes. The free plan is sufficient for placing the necessary links, but analytics is not available. However, if the links direct to your website, you can analyze all the traffic in Yandex.Metrica using UTM tags.
