I connected a CRM to simplify working with the client base, processing orders, and obtaining more detailed analytics. I chose RetailCRM because of the ability to connect it independently and its free usage (up to 300 orders per month). I have never regretted implementing this system; it is very simple and convenient to use, and it records all data excellently, with no failures. Sending SMS and email campaigns with promotions is easy and quick, and the statistics on key performance indicators are impressive. Overall, I liked the functionality!