The problem with non-operational communication regarding new leads had long been a concern for us — our custom CRM did not allow for a transparent process, as there was no integration with the lead forms on the website, not to mention targeted advertising. The average time to connect with a new lead was between 40 to 90 minutes. By the time we reached out, potential clients had already forgotten about their intentions, which negatively impacted sales. We changed advertising agencies, thinking they were bringing in unqualified leads, but the situation did not improve. Previously, new applications came to our email, where they got lost among other messages, which also did not contribute to transparency and collaboration. With the implementation of Newton, the sales department began receiving calls for each new application in real time, as well as providing feedback to marketing on lead quality. Sales department managers could track the status of applications and listen to every conversation. We set all this up in just a few days, without the need for integration or modifications to the CRM. As a result, the conversion rate for connecting with new leads increased from 17% to about 80%, and from lead to sale — from 19% to 35%.
