A lot of work has been done on the promotional calendar. This has allowed us to rethink the product and its presentation. We have become better at understanding seasonal fluctuations: when there is a decline and when we can sell quickly and actively. We were also able to analyze consumer preferences more deeply. Now, information will be delivered to potential buyers gradually, which is very convenient, and most importantly — without my involvement. Everything is already set up: there is a mailing list, date restrictions have been established, and so on. This is truly a useful tool that we started using at the beginning of the year, and there have been plenty of reasons for promotions. Brand recognition has increased, profits have appeared, and there is also "word of mouth." People are looking forward to promotions and are closely monitoring our offers.
