In business, there is a problem that is rarely talked about openly: when a good manager leaves, all the communication history with clients disappears, as all the data is stored on their phone. We faced this issue twice in a year and a half. After the second incident, we started looking for a solution. Wazzup helped us tackle this problem — now all correspondence is linked to contacts in our CRM. When a new employee joins or someone replaces another, there’s no more chaos; all messengers are consolidated in the CRM. At first, we only connected WhatsApp, and then we added Telegram and Max. In the end, we need to be where our clients are.