The system is evolving; I've been following it since its launch, and I now notice that it has expanded to several social networks, with a significant increase in the number of groups. Along with Odnoklassniki, you can now place ads on VKontakte, Facebook, Instagram, and Telegram. For the first three platforms, a minimum of 10,000 subscribers is required in communities with established reach and engagement coefficients, while for the others, it's 5,000 and 1,000, respectively. I selectively checked the platforms, and Instagram and Telegram did not leave a good impression on me; I can't say anything about Facebook since I don't advertise there, but VKontakte and Odnoklassniki are simply excellent. Affinitive targeting is available, which allows for consideration of demographics, reach, community themes, and other parameters. It's important to remember that while reach is considered unique, it can include multiple platforms in one advertising campaign, where the audience often overlaps. Therefore, reach cannot be called completely unique, as everything is taken into account. Another point concerns formats. There are direct and native formats. In theory, the latter should be more effective, but in practice, it all depends on how attractive the ad will be. In the case of the native format, after selecting the platforms, you need to fill out a brief, indicating the product, its advantages, and so on. Based on that, specialists will create the creative, but it's not guaranteed that it will be truly impressive. However, after creation, it will definitely be sent for approval. From my experience and the reports I've received, promo turned out to be more effective than native. But that's just my opinion.
