A good platform for placing ads on social media. The format used here is significantly more convenient than independently searching for platforms, communicating with administrators, and going through numerous approvals. Payment is made not for placement, but for reach. The platform takes data from social networks, multiplies it by the rate, and that's how the service price is determined. I am especially pleased that if a post ultimately achieves a lower reach than projected, the difference will be refunded. There are no fees for account replenishment; all expenses are covered by the platform. Another plus for me is that they operate as legal entities, so they provide expense reports that I can pass on to accounting. The system has many platforms, and you can use total subscribers, reach, average ad reach, primary target audience, average age of the target audience, and so on for selection. Each platform has an approximate cost of placement indicated in advance. Overall, at the selection stage, it becomes clear that you won’t be paying for a pig in a poke. Of course, you can find a good platform and negotiate directly with the administrator for better terms, but BidFox really saves a lot of time. I only need to determine the time frames, create the creatives, and then monitor the appearance of the ad posts and their effectiveness. Reports display reach, click-through rates, and so on. Plus, you can identify the most successful creatives to move in the right direction.
