To promote my videos, I mainly use Vibum. I post them on VK, OK, and FB, as these are the most popular social networks in the country, where promotion is done in a native format, and sometimes on various websites. The platforms are provided by webmasters, but I choose them based on the requirements of the target audience. Targeting is done by city, age and gender characteristics, as well as by theme (about 30 categories in total). You can also select the type of device (PC or smartphone) and operating system. Among the additional features of the service, I would highlight limited display for a specific target audience among resource visitors, installation of social media buttons and call-to-action, as well as overlays. The videos are not blocked by ad blockers, unlike traditional video ads. As for views – they are real; the system excludes bots and prevents inflation. Autoplay is disabled to ensure that views are not wasted, and one user can only make one view. After the ad is finished, you can review the results in an infographic, which presents the overall performance metrics of the campaign, data for specific platforms if the ad was placed on multiple platforms, as well as the number of views and clicks, along with demographic information.
