Great service. I use it to monitor competitors' ad creatives — it's convenient that you can work with remote posts. I select channels for placing ads, check them for any manipulation, and track traffic. The personal account is comfortable to work with, the interface is intuitive, there aren't too many settings, but that's actually not necessary. The reports are informative; the main thing is to interpret the data correctly. A lot of information is available for free, but some features require payment. The plus is that each feature is purchased separately, so you don't have to overpay for what you don't need.