Capabilities
Targeted advertising is a technology for displaying ads to a specific user profile on social networks, which, based on its characteristics, activities, connections, and consumer preferences, falls into the advertiser's target audience.
Management interface and data visualization
Monitoring key performance indicators of placements and tools for business planning.
Segment builder
Creation and management of audience segments based on more than 300 parameters and targeting options collected from various data sources: social networks, social content, thematic websites, search queries, and more.
Advanced statistics
Integration of external web analytics systems (Google Analytics, Yandex.Metrica, Openstat) into a single reporting hub for tracking conversions and ROI for each advertising campaign.
Social analytics
Researching the profile of the target audience using unique analysis methods from SocialKey Ads for promoted pages or groups of your brand on social networks.
Access and client management
Additional functionality for advertising agencies to manage employees and clients, optimize business processes, and subsequently analyze results.
