I decided to promote my online clothing store and chose PPC for this purpose. While searching for a suitable advertising network, I settled on shopcontex, considering it as an alternative to contextual advertising on Yandex and Google, as the competition in these popular systems seemed high and the bids appeared inflated. The conditions in shopcontex look attractive—reasonable bids, a user-friendly interface that is easy to master even for beginners in setting up contextual advertising. Additionally, I like that this system allows tracking the effectiveness of ads and offers flexible targeting settings based on geography and the themes of the platforms. From my experience, using this advertising network has paid off, and I was able to allocate the budget effectively. I also noticed an increase in traffic to my online store and a slight growth in the conversion rate.