Great service. I've known it for many years, but I used it only occasionally before. This was due to its limited functionality, and I had to switch between different tools on various platforms. At that time, the main focus was only on tracking positions in search engines. However, it already worked faster than its competitors and provided accurate data without failures. Later, new features were added. Now I don’t need to look for tools in other services; almost everything I need for my work is available here. It collects data on positions, frequency, clusters, analyzes using Yandex.Metrica and Google Analytics, and also conducts competitive analysis. In this regard, it works with both organic and contextual traffic. The expansion of functionality has not affected its performance. Everything is still fast and reliable. I’m satisfied with the prices. Overall, it depends on what you plan to use this service for. For example, I use many tools from those offered here, while others might only need a couple. That’s why I have a subscription. For those who need something specific, it’s worth paying for individual checks. For those who are still unsure how to use the service most effectively, they can refer to the built-in calculator. Based on data about the number of search engines, websites, and queries, it will suggest the optimal solution.