The app is really useful and perfectly complements the social network "VKontakte." With it, you can segment and gather groups of subscribers, as well as launch mailings and automated message chains. In practice, I've noticed that it's often used by online schools to work with their subscriber base and to notify about webinars. In Senler, you can create various bots and set up sales funnels. This is conveniently combined with targeted advertising on VK, as you can create several unique tracking links for one group of subscribers, for example, for one advertising offer, and tie each to a specific ad specialist.