PR, in a broad sense, and work on media promotion, in particular, do not quite fall under marketing. However, it can be difficult to fully implement marketing solutions without these tools. Announcements of new products, seasonal updates of the assortment, sales, events, and promotions—all these informational reasons help to "shine" in the media, increase the company's visibility, and attract new clients. That is why we have been successfully collaborating with PRonline for several years. They allow us to quickly and effectively distribute relevant news through thematic media and achieve results.