I wouldn't call working with the media marketing in the traditional sense. It's more like classic PR in the understanding of "public relations." Many people have recently forgotten about it and mistakenly consider it insignificant. Yes, advertising and other marketing activities do yield faster and more noticeable results. However, there is no universal tool that is the most effective. In business, everything is interconnected, and even indirect actions play their role. Therefore, in my opinion, we shouldn't abandon PR and working with the media. A business won't become known on its own if it doesn't purposefully disseminate information. Moreover, in PR, the information shouldn't be of an advertising nature, as everyone is already tired of such "hidden advertising." Such approaches can only be harmful. Work in the PR field should be more nuanced, and it should be entrusted to professionals who have been engaged in this area for many years. Speaking about the work of the PR online agency, I can note that they know how to work with the media professionally and delicately, avoiding direct advertising. This brings beneficial results for the business. Therefore, I recommend the services of this agency.
