I connected the SEO module at the same time as the contextual advertising to evaluate how organic traffic would perform with a little boost. I was amazed that the system automatically pulled the semantics from the contextual campaigns, so I didn't have to select keywords again. The promotion is progressing slowly, without sharp changes, but steadily. I like that everything is gathered in one account: I can see how paid traffic and organic traffic complement each other, and I can lower bids on queries that are already ranking high in SEO.
