I have been working with PHPShop for a long time, and I am completely satisfied. I tried creating stores on free platforms, but it's just not the same: there's no tech support and no decent working modules. I don't understand what others are complaining about. The platform has a multitude of modules and reasonably priced tech support that is worth the money. There's no need to hire expensive employees; everything can be done independently (if, of course, you have the right skills) or tech support can help for a small fee. Minor adjustments and settings are always done for free.