First, let's discuss who this service may not be suitable for. If there are no plans to make significant changes to the website and such plans are absent in the near future, it’s better to turn to other tools for tracking positions in search engines. The reason is simple – they are cheaper (or more convenient/familiar) and will provide similar results. However, if you need to assess the quality of a page, check traffic for a URL, identify duplicates, and understand what needs to be changed, then this service will be useful. If changes are planned, its use is highly recommended. Naturally, this is provided that the budget allows, as the service is not cheap. The cost is also influenced by the size of the website: the more pages there are, the higher the monitoring price. You can save money if long-term use of the service is planned (as well as for specialists who often work with different websites). When replenishing the balance, depending on the amount, you can receive bonuses. For example, when depositing around 30,000 rubles, you get an additional 40%. There are many monitoring options available. For instance, you can find out which pages have been accidentally excluded from indexing, the service offers popular queries to improve rankings, you can track traffic for each page, find duplicates and modify their meta tags and content, close unnecessary pages, and so on. In general, there are indeed many possibilities.