It is perfect for women's themed websites. The cost per click is low. The main advantage is the ability to not only buy but also sell or exchange traffic. It's not entirely clear why the service is called Nest, but that's not so important. I've noticed that the conversion is good if you place products correctly on the appropriate platforms, especially there is a high conversion rate for clothing and footwear. If you disable all the explicit and shocking teasers in the settings, you'll be left with quite nice and pleasant options. Payments are quick, the income is decent, but I wish it were higher.