The feature of Medialogia is that it automatically analyzes a huge amount of media, allowing you to quickly track the necessary companies with just a few clicks. The interface may seem complex at first glance, but in reality, it's quite simple. You just need to specify the object of interest, such as competitor companies or counterparties, and filter mentions where they play a key role, as well as in a positive or negative context. For more precise adjustments, you can add contextual words and specify the search period. Media is categorized by levels, categories, and industries, which helps create an information selection "without unnecessary noise." I use the media index to analyze materials: the higher it is, the more influential and noticeable the mentions are. If there are federal sources in the results, you can view PDF versions of the news or videos. All data can be exported to Word or Excel. It's convenient that you can set up notifications to receive up-to-date information without re-entering criteria. This is truly a functional tool that helps monitor competitors and analyze your company in the media, especially in the context of competition. However, the high price may be a barrier for serious companies. The cost depends on the number of topics and messages tracked each month.
