The monitoring service is really very convenient. It covers a wide range of sources and offers various analytical functions, as well as data segmentation capabilities. One of the main advantages is the structuring of information based on media influence and the weight of mentions (Media Index). There is separate access for monitoring social media, which is convenient for filtering content, although it seems that sentiment analysis here is not as accurate as with media. There is also a SM index that sorts messages by importance, taking into account the audience and engagement. Overall, both media and social media monitoring fully meet the press service's needs for analytics. The support managers are very responsive and professional, always ready to help with the necessary data.
