It frees you from routine. Every month I compile a report for the client, and the program makes it easy to find the best posts of the month and attach them to the report. You can sort by reach, engagement, comments, and so on. There’s also a feature that evaluates success based on reposts. Plus, it's convenient to see the overall dynamics of the account for a day, month, or year. You can assess the effectiveness of a contest based on subscriptions/unsubscriptions over any arbitrary period. I recommend it.
