Many people say that the prices are high - yes, the basic plan and higher are indeed not cheap, but there are no analogs. The strength of the service is unmatched. There are excellent new tools: main topics of the site, competitors' share by key phrases, the ability to determine queries not by domain but by specific page - it's simply fantastic. Moreover, the basic functionality is also at a high level. It's very convenient that you can immediately filter the necessary key queries and then also remove implicit duplicates. By the way, the tool for cleaning implicit duplicates works wonderfully. The only thing missing in this set is the ability to clean based on a list of stop words.