Complaints about slow responses from technical support led to the implementation of a CRM system. We aimed to improve communication processes. Integrating Telegram and WhatsApp with Bitrix 24 through i2crm helped solve this problem. By using templates, chatbots, and the function of assigning a responsible person for each deal, we achieved positive results. We started receiving more praise, and complaints have stopped being regular. Now we are considering the possibility of integrating other communication channels, as the prices for their connection are quite reasonable.