Despite the criticism of the social network OK and its users, it is actually quite useful, if only because its audience has purchasing power, unlike the youth on VK and FB. Therefore, promoting a business here will always be relevant. Growing a group is more important than ever. I have been using OKsender for about 1.5 years and see no reason to switch to other tools. It has everything I need. The main advantage: the program automates many processes that "businessmen" perform manually. For example, if I were to invite users manually, communicate with each of them, and send different messages (otherwise the social network might ban me for repetitive spam), gather statistics, ask for likes, and much more – it would take a lot of time and drive me crazy. Although the return would be high, the time spent would not justify itself. Moreover, there aren't many similar tools for promotion on OK in the market right now. Here’s what I like: - Parser: with its help, I find the target audience; I appreciate the quality targeting (age, gender, city, interests, groups, comments). This helps me reach the target audience for further sales; - Mass mailing: theoretically allows sending up to 1,000 messages a day without the risk of being banned. In practice, I don’t take risks and send a maximum of 100-150, not relying on their perfect algorithm, although it’s worth trying on one of the groups someday; - Visitor: a great feature for OK – creates the illusion of page visits, and users are always curious about who has viewed their profile, resulting in them often clicking through. This increases the chances of piquing their interest in the product; - Inviter: standard invitation sending and friend adding, just like in other social networks. Overall, the utility is very useful. The paid account is inexpensive, so in the absence of quality alternatives, it is an essential tool to use.
