Carrot is a quite functional tool that resembles a micro-CRM. There are no significant differences from similar services, and it offers the following features: - lead manager. For each user, cards are created containing all the information left on the site: name, email, phone number, as well as data from social networks and UTM tags. It also displays the actions the user takes on the page. There is a filtering option by names and activity. - consultant. All communications are gathered in one place, with integration of popular communication channels – VKontakte, Facebook, email, Telegram, and the chat itself. If a client leaves the page without waiting for a response in the chat, the message is duplicated to their email. - email newsletters. Everything is standard here: templates for emails are available, there is a user database, including those who started placing an order but didn’t complete it, with full information about them (who they are, status, what they ordered, etc.). All data can be segmented. Analytics on newsletters is conducted (sent/opened/clicks) and the reaction of individual users to emails is tracked. A funnel is formed: email – transition – order. Overall, it is a quite convenient tool for marketing automation. Those who have not used similar systems should give it a try. The program is really useful and convenient, and most importantly – intuitive, so there is no need to involve specialists for staff training. The team can master all the functions in a week by studying the manuals without being distracted from work. As for the price, it depends on the website's traffic. The pricing approach here is specific. We have 50,000 unique users per month, so we pay 6,000 (as per standard), but by paying for a year with a 30% discount, it came to 4,200. Additional modules are also available, such as an email builder, a unique email domain, additional packages for emails, etc. But the basic functionality is quite sufficient for us.
