The automation system has both positive and negative aspects. The main downside is that installation and setup require significant effort. Adapting scenarios to a specific business is particularly challenging, even though ideally it should be easy. Training employees on how to use the system also takes time and financial resources. For example, I have experience with the CRM Bitrix24, and it seemed easier to use. I have no complaints about the system's capabilities. There is user tracking on the website, allowing you to monitor their behavior, communicate through chat, or display pop-up banners. All information is then collected in leads. The consultant on the site works through several channels (chat, social media, email), and you can send newsletters based on the address database. The trigger setup is good, allowing for audience segmentation.
