Street style has never lived so vibrantly and moved so rapidly as it does now. Trends change so quickly that you barely notice: what was fashionable yesterday is considered almost old school today. In 2018, it's even hard to talk about a specific fashion – it can't exist by definition. Some honor the old school, and they are fashionable. Some ride the hype of the latest trends in hip-hop culture – and they also know what style is. Some listen to punk rock, some shout "Eshkere," and some even manage to combine it all. Therefore, street style in 2018 is the ability to look the way you see yourself.
Today, there is no concept of "beautiful." Even more, being beautiful is not fashionable. The concept of beauty has been replaced by something more interesting – "stylish." Dissonances have taken over, so street fashion in recent years looks a bit freaky. Today, it's more important to create hype and stand out than to worry about a harmonious appearance – and there is a certain charm in that.
This idea has been picked up by brands that operate in the street style arena. Just a couple of years ago, the strange looks of G. Rubchinsky caused misunderstanding and laughter – today, such looks are supplied to stores by hundreds of popular brands. Even among classic brands that had their unique style, there are more and more instances of breaking down all conventions.
