A platform for advertising where sellers of products from WB and Ozon can find bloggers from various platforms. It operates on a barter system: the blogger buys the product, creates a review or unboxing, and receives 100% cashback. Mainly, small influencers with around 500 followers work on this exchange, as it is not profitable for larger ones—advertising ordinary products costs between 500 to 2000 rubles. However, this collaboration benefits everyone: sellers receive purchases and reviews from different cities, improve the positions of their listings, and attract potential buyers, while bloggers get free products for half an hour of work (the money for the purchase is refunded and transferred to their card). The exchange takes a commission for mediation, and all activities are legally documented (with advertising labeling, working with self-employed individuals, etc.).
