Overall, the system consists of various modules (analytics, bid management, CPA optimization, product ad generation) that effectively help assess the effectiveness of advertising investments. Although it is technically possible to do this on your own, the process is very complex and time-consuming. With the right setup, all metrics are analyzed and determined instantly. In particular, you can track sales by specific keywords, sales by calls, current conversion rates, and even forecast potential conversions, which allows for bid management. There is also the option to integrate Alytics with existing CRM systems. As a sales manager, I find it convenient to work with this system, especially with a large number of products thanks to automation. I can clearly see conversions, revenue, and return on investment. The cost of using the system is about 5,000 rubles per month, and I stay within the limit for up to 20,000 products. Additionally, before purchasing, I was able to go through a free two-week trial of the system to assess its convenience and capabilities.
