The attitude towards this internet promotion service is quite contradictory. This is primarily because many people do not understand what Alytics is actually for. The service is mainly aimed at large projects that require a lot of diverse advertising placed on suitable pages. For projects that can be easily managed manually or advertised with just a few ads, Alytics is not necessary. When should you start using this service? 1) If the project is actively advertised, requires ad placement on various platforms, and different advertising phrases are needed for each type of platform. 2) If there is a need to quickly and fully automate the creation of hundreds, thousands, or even tens of thousands of ads. This is usually needed for promoting large online stores. 3) For automating bid management considering CPA and ROI. The system also automates the collection of financial statistics on key phrases from Google and Yandex. This is a nice addition to the main features, but even without this option, Alytics remains very useful. I rate it as "good" with a plus, as there are some comments regarding the interface.
